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Welcome to Connect Direct's online library of demand generation resources. At your fingertips are more than 110 tips, ideas, techniques and strategies, gleaned from our 17 years experience developing and deploying successful demand generation campaigns for a variety of clients in high-technology and other B2B sectors. If you have a question on demand generation and didn't find the answer or information you were looking for, feel free to contact us directly.

Blog

  • Best Practices & Principles in Direct Response Marketing
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    Podcasts

  • White Paper Syndication

    Articles

  • Has E-mail Won the Battle? Deciding Whether Direct Mail Is in Your Future
  • 8 Ways to Make Your Direct Marketing Copy Work Harder
  • ... see all articles

    Tips

  • How to Improve Lead Quality
  • Writing an Effective Search Ad
  • Improving Response From E-mail Newsletter Ads
  • Two Common E-mail Copywriting Mistakes
  • ... see all tips

    White Papers

  • Closing the Deal: 7 Tips for Converting More Free Trials to Paying Customers
  • Top 10 Tips for Webinar Invitation Success
  • Top 10 B2B Paid Search Mistakes: Why Your Google Campaign Isn't Working And What To Do About It
  • 10 Tough Questions to Ask Your White Paper Syndication Vendor
  • How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers
  • Lead Recycling: A More Cost Effective Approach to Marketing Strategy for High-Technology Companies
  • Top 10 High-Tech E-Mail Marketing Mistakes


                                                                                                                                 





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